Your Growth is our Mission



Renato Schena
Managing Director Reciprocus Europe LLC

Renato Schena is a Swiss National. Drawing on market insights and extensive networks garnered from a successful corporate and entrepreneurial career, Renato Schena advises clients on market expansion initiatives within Europe and beyond.

Prior to joining Reciprocus, Renato founded the outdoor advertising company Star Plakat Ltd, growing it into the third largest player in the Swiss market. His passion and entrepreneurial spirit was a driving force behind several innovations and product diversifications which not only led to Star Plakat’s successs, but was influential in shaping the industry.

Additionally, Renato brings senior management experience from Miele Switzerland, Xerox Switzerland, and AWI Aussenwerbung Intensiv. Through his previous capacities, Renato completed a wide array of mandates including Eastern European market expansion studies, company re-organizations and company build-ups.

​He continues to stay well connected in the European outdoor marketing space through industry assocations, including as Vice President of the Swiss Outdoor Advertising Association, and through several board positions, including as a director for Paron Ltd.