Team
Mirjam van Zweden
Partner Reciprocus Europe LLC
Mirjam van Zweden is a Dutch national with Swedish roots. She lives in Switzerland since her school days. A dedicated and entrepreneurial personality with great empathy and humanity. She has been a partner of Reciprocus Europe LLC since the beginning in August 2012.
Her milestones of which she can be proud of:
Grown up with different cultures as a typical TCK Third Culture Kid. Netherlands, Sweden, Switzerland and the United States of America. Cosmopolitan competence and fluent in five languages (Dutch, Swiss-German, German, French, English).
Various regional and global responsibilities for international Corporate Communication and Marketing within leading brands (Kuoni Travel, Lufthansa, Swissair, Club Méditerranée, Credit Suisse) B2C and B2B.
Press Officer SAirGroup (Swissair Holding), crisis communication SR111 Halifax.
International coordination of brand communication Red Bull.
Conceptual development manager with successful implementation of market-launch projects
- Market launch Red Bull France (print, TV, cinema, radio).
- Successful launch of the Lufthansa customer loyalty program Miles & More in Switzerland.
Rich experience and an excellent (agency-) specialist knowledge in the field of Corporate Identity, Brand Management and Corporate Design on C-level.
Active international networking with communication and marketing - in person and with social media.
